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The site search.ptouchdirect.com has the following in the web site, "Tape Guides Find Your Label Fast! TZe Specialty Tape Guide." We noticed that the webpage also stated " TZeS Extra Strength Tape Guide." It also stated " And other manufacturer brand names and logos are registered trademarks of their respective owners who have no association with services provided by PtouchDirect." The header had casio printers as the highest ranking keyword. This keyword was followed by casio label printer, casio thermal printer, and casio ez printer which isn't as urgent as casio printers.